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  • 프로젝트명
    Automotive MCU Business Development Marketing Sr. Staff Specialist
  • 회사개요
    외국계 반도체 제조기업
  • 직급
    팀장급(차~부장), 중간관리자급(과장)
  • 경력
    10년 이상 ~ 18년 이하
  • 키워드
    AutomotiveMCU
  • 내용
    직무 개요
    - Develop and implement marketing strategies for automotive MCU products in APAC (Korea & Taiwan) aligning with business objectives
    - Define product positioning and compelling messaging for target segments and customers
    Build strong relationships with key customers and partners
    - Collaborate with cross-functional teams to integrate marketing efforts with sales, product development, and other departments to effectively
    win designs
    - Implement platform & solution selling at the target OEMs and Tier 1s
    - Work with Sales & FAE team to support and manage customers design cycle from prototyping to mass production
    - Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
    - Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
    - Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management
    - Lead and mentor the automotive MCU marketing team in the region, fostering a collaborative and high-performing work environment

    경력 요건
    Bachelor’s degree in engineering or related fields and 12+ years of related professional experience or Master’s degree in Engineering, or BSEE with MBA with 12+ years of experience
    In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
    Comprehensive understanding of Korea automotive markets such as E/E architecture, xEV and Body), including market trends, customer needs, and regulatory requirements
    Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
    Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages
    - Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
    - Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders

    처우
    - Negotiable

    제출 기한
    - ASAP

    제출 서류 및 기타
    - 국/영문 이력서 및 자기소개서

    담당 컨설턴트
    - 이혜영 / 02-2016-6646 / louise@vpeople.co.kr