◈ 직무 개요
- Develop and implement marketing strategies for automotive MCU products in APAC (Korea & Taiwan) aligning with business objectives
- Define product positioning and compelling messaging for target segments and customers
- Build strong relationships with key customers and partners
- Collaborate with cross-functional teams to integrate marketing efforts with sales, product development, and other departments to effectively
win designs
- Implement platform & solution selling at the target OEMs and Tier 1s
- Work with Sales & FAE team to support and manage customers design cycle from prototyping to mass production
- Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
- Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
- Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management
- Lead and mentor the automotive MCU marketing team in the region, fostering a collaborative and high-performing work environment
◈ 경력 요건
- Bachelor’s degree in engineering or related fields and 12+ years of related professional experience or Master’s degree in Engineering, or BSEE with MBA with 12+ years of experience
- In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
- Comprehensive understanding of Korea automotive markets such as E/E architecture, xEV and Body), including market trends, customer needs, and regulatory requirements
- Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
- Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages
- Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
- Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
◈ 처우
- Negotiable
◈ 제출 기한
- ASAP
◈ 제출 서류 및 기타
- 국/영문 이력서 및 자기소개서
◈ 담당 컨설턴트
- 이혜영 / 02-2016-6646 / louise@vpeople.co.kr